Hyundai invited me on board as Stills Photographer to help launch a seminal integrated brand campaign and prime-time Seven Network TV series, The Big Trip, created alongside Innocean, FINCH and Maker Real – a first for the car company.
Through this campaign, we turned an epic road trip from Perth to Sydney into a four-part reality show and brand campaign, putting Hyundai into the homes of millions of Australians, and reimagining the iconic Aussie road trip. Only this time it’s in electric vehicles and hybrids – from one side of the country to the other.
At the heart of this campaign is a daring journey that showcases Hyundai’s fleet of electric and hybrid vehicles crossing Australia’s stunning landscapes in style.
